Thanks to Radhika Gupta, One Digital Land! Podcasts help me to stay ahead of the curve, learn new skills, and build relationships with important people in my business network. Podcasts are great for learning about new technology, and industry news. Now, I see them as an important tool for staying up to date on the latest trends and developments in my industry. I started using them a few years ago as a way to learn new information, but I didn't really start using them for business until recently. #4- For staying up to date Photo Credit: Radhika Gupta When customers listen to the podcast, they feel closer to the company and therefore have a newfound respect for it. Different types of media help my customers see me and my brand in different ways, and I feel that podcasting is the rawest and most intimate way of knowing me through the lens of my company. I often use podcasting as a way to establish my brand and the values that come with it. #3- As a way to establish my brand Photo Credit: Kevin Harris I always think of my podcast as an extended infomercial, that’s there to both inform my listeners and advertise my brand and business to them. The subjects and themes that I explore can all be tied back to my brand, the content that I produce on my site, and the product that I create for my audience, so even though said audience is learning something new by listening to my cast, they’re also being reminded about my brand and product. #3- As an extended infomercial Photo Credit: Adam Enfroy It's a great way to connect with people who have similar problems or struggles, which is something that's really important to me. I love being able to share my story with others, and hearing what they have to say in return. I've had some of my best clients come from the podcast, and it's allowed me to reach a wide audience that I wouldn't have otherwise been able to reach. I use podcasts as a way to get more exposure for my business. #2- To get more exposure for my business Photo Credit: Gauri Manglik Beyond this, my podcast, which is also in video and newsletter form (13,500+ subscribers), is multi-media content that enhances viewership and SEO for my main website. I want people to not fear a zig-zag path and to not fear change, but rather be prepared to benefit from the change. I've made many career changes thus far, and I expect to make more by the time it's all over. I use my podcast to inspire prospective career pivoters to take the leap and find better work-life integration. #1- To inspire prospective career pivoters Photo Credit: Mike Gardon We asked entrepreneurs, podcasters, and business owners how they use their podcasts for business. Podcasts can also be a great engagement tool with your clients and audience where you give them a platform to share their knowledge, expertise, and opinions. It can be used to educate your audience on diverse topics and highlight news in the market. Just like videos, the use of podcasts is turning to be a preferred engagement tool for many entrepreneurs.

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